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What is an introducing broker?

Education /
Milan Cutkovic

An introducing broker, or IB, is a company or individual that introduces its clients to a forex or CFD broker.

They provide their clients with trading education and support, as well as access to the financial markets.

Bringing in new clients to trade with a broker may sound similar to affiliates but IBs provide further services and consultation to build a long-term relationship and ensure the client's needs are met.

In this article, we will explain what an introducing broker (IB) is, what they do, and how to become one. We will also explore the differences between affiliates and introducing brokers further, and look at some tips for new IBs entering the market.


What is an introducing broker?

Introducing brokers - also called IBs for short - are individuals or companies who act as an agent between the broker and the client. 

The introducing broker traditionally refers new traders to their preferred broker and will earn commissions from this activity. The commission is paid by the broker from the commission/spread they earn from each trade.


What does an introducing broker do?

IBs typically offer a specific service and tend to maintain a long-term relationship with their clients. The type of service they provide varies, but it can be anything from providing educational courses to 1-to-1 live training and cashback sites. 

It is in the best interest of the IB that the client is profitable and continues trading as long as possible.

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Introducing broker vs affiliates

Affiliates and IBs share a common activity - they introduce clients to a specific broker and get remunerated for this.  

The main differences between affiliates and IBs are the way they generate referrals, and how they get paid by the broker.

Introducing brokers:

IBs will generally earn rebates - a share of the commission or the spread the brokers charge the client. The benefit is that the IB starts earning money from having made the referral from day one - there is no need to wait for the client to meet specific requirements. Rebates are generally paid out once per day, unlike CPA, where payments tend to occur once per month, for the previous month's activity.

Another benefit IBs enjoy is that they are not limited to how much they can earn, and during what timeframe.

IBs tend to have direct contact with their clients and offer specific services, while affiliates might simply promote the broker on their website, without offering any service to them.

An example of this is a comparison website that lists various brokers on its site. If the client follows the link of the comparison site, opens a trading account, funds it, and trades on it – the comparison website might earn a commission from this without knowing the client or having any interaction with them.


Affiliates are generally on a CPA (cost per acquisition) payment plan. They will receive a fixed fee for introducing a client, as soon as the client meets the requirements set by the broker.

For example, an affiliate may earn $600 CPA when the client they’ve introduced has deposited at least $500 and traded 2 standard lots within a 60-day period.


How to become an introducing broker?

First of all, new IBs need to have a strategy in place on how to attract clients. For example, if they want to educate new traders on how to become successful, they might have to structure an online course or webinar or even provide one-to-one training. Most likely, they will need a website and some social media presence. 

The next step would be to choose a credible broker. The majority of clients prefer to trade with a regulated broker. Hence, introducing brokers should select a broker with a great reputation who is regulated in at least one reputable jurisdiction (such as FCA, ASIC or SVG).  

Every broker will ask new IBs for some documents to prove their identity. This might be a passport, driver's license, or identity card. When applying to become an IB as a company, you might need to provide the appropriate documentation for that, such as a certificate of incorporation and a bank statement in the company's name.  

Once there is a deal in place, new introducing brokers can start promoting their services and focusing on growing a client base, and maintaining those same clients. The more they trade, the more they earn – hence, it should be a top priority to look out for the client's best interest.

Benefits of the Axi Introducing Broker programme

Discover the benefits of becoming an introducing broker with Axi:

  • Cutting-edge tech powerful trading tools and a world-class platform
  • Ultra-competitive spreads, fast and secure payments, and low trading costs
  • Trusted, regulated, and licensed broker with 60,000+ customers
  • Free education materials including videos, eBooks, and tutorials
  • 24/5 local support covering everything from registration to placing trades


Who can become an IB?

Almost any individual or company can become an IB! There are regulatory restrictions in particular countries, so it’s important to check if the country you are based in allows traders to become IB without authorisation. If there is no need to fulfill any regulatory requirements, then only the appropriate KYC documents are needed, a broker to partner with, and a good strategy!


How to select the best introducing broker programme?

The main priority should be to ensure that new introducing brokers are dealing with reputable and regulated brokers. This will ensure that the clients who sign up are treated fairly and that the IB payments are paid on time and correctly.

Most brokers will offer an entry-level commission plan. For new introducing brokers that don't have a client base or only a small one, they may need to start on that plan. Experienced IBs with valuable business can always contact the broker and enquire about a custom plan.

IBs should test out the broker they are looking to work with by opening a live account themselves and actively using it.

Is the account opening process easy and fast?

Is customer support reliable?

How is the execution speed?

These are all questions the clients will want to know, and IBs should make sure they are sending them to a broker that provides quality services and support to its clients.

Fill out this form to learn more about the Axi introducing broker programme.


Tips for new introducing brokers (IBs)

If you are going to become an IB then these tips should help on your new journey:

  • Have realistic expectations – a serious business is not built overnight, and it will take time to build a client base. 
  • Choose a reputable broker – providing clients with great service will only go so far if they have a bad experience with the broker that has been recommended. While errors and mistakes can happen with every broker, reputable and regulated brokers will always treat their clients fairly. 
  • Invest in retention – Introducing brokers who want to bring new clients in, and that is understandable. However, once they have built a decent client base, they should also invest time into keeping the existing clients happy as they could continue generating revenue for them over a long period of time.


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This information is not to be construed as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product, or instrument; or to participate in any trading strategy. It has been prepared without taking your objectives, financial situation, or needs into account. Any references to past performance and forecasts are not reliable indicators of future results. Axi makes no representation and assumes no liability regarding the accuracy and completeness of the content in this publication. Readers should seek their own advice.

Milan Cutkovic

Milan Cutkovic

Milan Cutkovic has over eight years of experience in trading and market analysis across forex, indices, commodities, and stocks. He was one of the first traders accepted into the Axi Select programme which identifies highly talented traders and assists them with professional development.

As well as being a trader, Milan writes daily analysis for the Axi community, using his extensive knowledge of financial markets to provide unique insights and commentary. He is passionate about helping others become more successful in their trading and shares his skills by contributing to comprehensive trading eBooks and regularly publishing educational articles on the Axi blog, His work is frequently quoted in leading international newspapers and media portals.

Milan is frequently quoted and mentioned in many financial publications, including Yahoo Finance, Business Insider, Barrons, CNN, Reuters, New York Post, and MarketWatch.

Find him on: LinkedIn

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