Becoming a Forex affiliate is a great way to get involved in trading and get paid, but without having to trade. With the potential to earn generous commissions at your own pace and with relatively low effort, being an affiliate is a perfect way to earn some extra income while you build your own business. Moreover, how far you take it is entirely up to you!
Therefore, to help you get started, here are some top tips for aspiring affiliates.
1) Know Your Audience
As much as you may like to think it, being an affiliate is not about you – it's about your audience. Every part of your success and earning potential depends on your audience responding to your cues, so you need to ensure your content and messaging has the right appeal for the right people at the right time.
To help achieve this, instead of attempting a ‘one size fits all’ blanket marketing strategy, you should break your audience down into defined segments so they can be targeted accordingly. For example, you might focus one campaign on people who trade a particular product, another on traders with a particular regional/language bias, the next on people who are brand new to trading. The more information you have about your audience, the more detailed your segmenting can be and the more targeted your messaging.
By using this approach to test out a variety of strategies, you'll be in a strong position to analyse what worked and what didn’t, pinpoint your strengths and weaknesses, and focus your future efforts on the most lucrative areas.
2) Help, Don't Sell
As an affiliate, your role treads the line somewhere between being a salesperson and a trusted friend; what you say does matter and has influence, but equally people will likely be aware that you’re running a business and you benefit from their engagement. The problem is we’re far enough now down the e-commerce highway that people are becoming resistant to hard selling tactics – it can still work, but not as much as it used to. Think back to when was the last time you were convinced to click on a banner that was just a “BUY NOW” message?
An effective way to navigate this problem is simply by being helpful. The presentation of your content and messaging should convey that you know where your audience is coming from, that you understand their challenges and are presenting solutions that will make a genuine difference to them, whether that’s promising a better price, newer technology, offering better customer service, or something else. If you can give someone what they’re looking for, they'll be more likely to convert with you.
Gaining referrals by being helpful rather than hard selling is more like a nudge than a push. You want to present the right information and leave them to make the decision.
Be There For Every Step Of The Journey
Gaining a referral is not the simple, one click transaction some people might think it is. It’s more like the culmination of a journey where a prospect is gently helped along by a series of subtle cues that have been carefully laid out. In fact, the ‘Buyer Journey’ is a well understood marketing process that we can easily apply to affiliate marketing:
Understanding how this end-to-end process works can be very useful for helping you structure your content and put you in a position to nurture your prospects through to full referrals.
When it comes to choosing an affiliate broker, be realistic and discerning. Every program offered by every broker has its relative benefits, but that doesn’t mean you should sign up to them all! This is because the more programs you commit to, the more you’ll stretch your resources and struggle to find focus. When you’re putting genuine effort into making your affiliate program a success, it does take time to manage properly, and you want to make your life as easy as possible so that you can focus on streamlining your conversions.
You don’t have to stick to just one affiliate program forever, but finding one broker that best fits with your goals and strengths is where you should start. Then, once you feel comfortable and confident with that setup – and are running it without any associated stresses – you can always look at signing on with additional programs.
Whatever approach you decide on, a general guide for how you should manage campaigns is to strike a good balance between quality and quantity. To put it another way: targeting a single campaign towards a large number of people is almost certainly going to work out better than targeting a smaller number of people with a variety of campaigns.
Learn More About Digital Marketing
While it’s not the absolute be all and end all, a lot of your potential success as an affiliate hinges on your visibility through the lens of SEO (search engine optimisation). The reason for that is pretty simple; the higher you rank in searches, the more likely it is that people will find you, which results in a higher chance for you to generate commission. The ongoing problem that you will face is that even if you manage to fully optimise your SEO content today, it’s a dynamic and ever-changing beast and the ground will change beneath you if you don’t continue to monitor and adapt.
Mastering SEO is a big subject that can’t be comprehensively covered here in a couple of paragraphs, but trust us when we say it’s worth your time to explore it in depth and come up with a digital strategy incorporating all our old favourites like keywords, PPC, content creation, back links and more!
Ready To Become An Axi Affiliate?
At Axi, we are dedicated in ensuring that all our affiliates are equipped with the resources that they need to succeed. If you think that we are the right partner for you, all it takes is 3 simple steps for you to get started!
Learn more about becoming an Axi Affiliate at www.axiaffiliates.com, or contact us at firstname.lastname@example.org.
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