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Our Purpose

At Axi, our purpose gives us focus, energy and
connects every one of us across our global teams and
specialist departments.

"We strive to give our traders and
partners the edge they need to succeed.
This is our purpose."

/ Rajesh Yohannan, Chief Executive Officer

A purpose with value

When you trade with Axi, you get a partner that’s truly committed to helping you achieve your ambitions through the financial markets. Or, if you’re one of our network of trading businesses, we will do everything we can to make your business even more successful.

A purpose supported by 5 strategic areas

Our platform, our technology, our team and our service are built
around 5 strategic areas, each designed to meet the needs of our
growing community of traders.

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A trusted partner

At Axi you can rely on us to deliver on our promises and we’re proud of our global reputation as an honest, fair and trusted broker. By always acting responsibly, and doing the right things for all our traders and partners, we’ve created a thriving community of confident customers who choose Axi to give them the edge they need to succeed.

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Giving traders more

We also offer other innovative tools and ideas that will give you the upper hand. On top of these, new products are constantly being added that give you more opportunities to speculate on the markets.

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Executional excellence

Through our high-performance technology and ongoing investments, we offer lightning-fast execution and tight spreads, across a wide range of FX pairs, commodities, stocks and indices. Combined with a rock-solid platform and a dedication to personal service, you can rely on Axi to deliver when you want to take advantage of a trading opportunity.

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Global strength. Local service.

Since 2007, we’ve built Axi into a global top broker with over 60,000 customers in 100 countries, who placed over $2.5 trillion of trades last year alone (FY20). Our size and scale allow us to address the unmet needs of traders in existing and emerging regions, ensuring your service continually gets better and your position always becomes stronger.

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With you for every trade

When you trade with Axi, you get a partner that’s truly committed to helping you achieve your ambitions as a trader. As traders ourselves, we know advantages can come from mindset, methods, education, analysis, risk-control and self-belief. Whatever your strategy, we're here to help you sharpen your edge and capitalise from it.