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May 22, 2026
Manchester City Women are Women's Super League Champions. After a season of outstanding performances and relentless determination, they lifted the title their football demanded and cemented their place as the dominant force in Women’s English football.
Today, Axi Manchester City's Official Trading Partner marks that achievement with the launch of My Roots, a new campaign built around the women who made it happen. Alongside the campaign, Axi has made a significant donation to the City Girls Programme, an established initiative run by City in the Community, the official charity of Manchester City Football Club.
Manchester City Women did not just win the Women's Super League. They set the standard every other team in the division measured itself against week after week, from the opening fixture to the final whistle.
Under head coach Andree Jeglertz, the team evolved into something genuinely special direct, explosive, and relentless in their pursuit of excellence. This is a squad defined by collective belief and individual brilliance, and their title win is the reward for a season of sustained, exceptional performance.
As the club's official trading partner, Axi has had a front-row seat to that journey, and My Roots is its celebration of everything that got them there.
My Roots tells the journey. The one that takes years of preparation to arrive and seconds to define. Whether you are a footballer at the Joie Stadium or a trader navigating a live market, the moments that count are the ones you have been building toward all along.
That shared understanding that performance is a process, not a single event is what has always connected Axi and Manchester City. My Roots brings it to life through the stories of the women who delivered one of the most memorable WSL seasons in recent memory.
The City Girls Programme is an established initiative run by City in the Community Manchester City's official charity focused on increasing female participation in sport, building leadership pathways, and delivering grassroots programmes that give young women the tools and confidence to compete in sport and in life.
Axi's significant donation is a contribution to that ongoing work. It is not a gesture it is a commitment. Backing the club means backing the community it represents.
Julie Sharova, Head of Global Marketing at Axi, said:
"Manchester City Women are WSL Champions and they have earned every bit of that title. There is something about this team the way they carry themselves, the standards they hold themselves to, the way they lift each other that speaks directly to what we believe in at Axi. My Roots is our way of celebrating them and the season they delivered. And our donation to the City Girls Programme is our way of making sure that the next generation of women in sport, in trading, in whatever they choose has the chance to create defining moments of their own."
Season after season, Manchester City Women have raised the bar in the Women's Super League. The 2025/26 campaign is their finest, yet a title won through sustained excellence, collective determination, and the kind of quality that leaves no doubt about who the best team in England is.
Under Andree Jeglertz, they have become a team that does not just compete at the top they define what the top looks like.
As their official trading partner, Axi stood with them every step of the way. The My Roots campaign is the next chapter of that partnership, and the City Girls Programme donation is proof that the commitment extends well beyond the final whistle.
My Roots is a new campaign launched by Axi, Manchester City's official trading partner, celebrating Manchester City Women's 2025/26 Women's Super League title. It reflects the shared values of elite sport and professional performance ambition, discipline, and the courage to compete.
City in the Community is the official charity of Manchester City Football Club. It uses the power of sport to create positive change across communities in Greater Manchester, running programmes in health, education, employment, and sport participation including the City Girls Programme.
The City Girls Programme is an established initiative run by City in the Community, focused on increasing female participation in sport and creating leadership and development pathways for women and girls across Greater Manchester. Axi has made a significant donation to support its continued work.
No. The City Girls Programme is an existing City in the Community programme. Axi is contributing through a significant donation as part of its commitment to backing women in sport through its Manchester City partnership.
My Roots reflects Axi's belief that peak performance whether in elite sport or in trading is built on preparation, discipline, and the courage to compete. Celebrating Manchester City Women's WSL title is a natural expression of the values that have always united Axi and Manchester City as partners.
About City in the Community: City in the Community is Manchester City’s official charity, founded in 1986, and exists to empower healthier lives with city youth through football. The charity uses the hook of the Club to engage Greater Manchester in meaningful programmes, which are categorised by three outcome-based pillars: healthy people, healthy futures and healthy communities. During the 2024/25 season, the charity generated an estimated £43.7 million in social value, equating to £11.45 of social benefit for every £1 invested. City in the Community delivered 20 programmes to over 17,000 participants across Greater Manchester, with an average contact time of 23.4 hours per person. For more information, visit https://www.mancity.com/CITC
Media enquiries: mediaenquiries@axi.com
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