Sydney based Forex broker AxiTrader has launched its new Client Portal.
After a long development phase, the portal allows AxiTrader clients to streamline and self-manage several of the most important aspects of their trading account management, from transferring funds across accounts to adjusting default levels of leverage.
Says Alex MacKinnon, General Manager at AxiTrader, “Launching a dedicated portal might seem like an insignificant change, but it’s one that’s going to save a lot of time for our clients. For example, if they want to transfer funds between accounts, they can do it in a few seconds with a few clicks. If they want to add extra accounts themselves, they can. Everything’s now easily available in one space.”
With the portal now operational and able to be used by AxiTrader clients, the focus now shifts towards future enhancements.
Says Simon Turner, AxiTrader Chief Information Officer, “What clients can currently access really signals the end of the first stage and we’ve got plenty of features to follow.”
“We base a lot of what we do on client feedback and way traders suggest we could improve a particular part of the trading experience. Our job is to listen to that and figure out the best way to deliver those changes. Ultimately, if there’s a way to give our clients a better way to self-manage their accounts, that’s what we’ll work towards creating.”
“From a user perspective the portal looks clean, sharp and is really simple to use, but behind the scenes our focus has been transforming AxiTrader into a completely digital business, that’s thrown some complex curve balls that we’ve had to overcome. Now that the main challenges are behind us, with the portal up and running we’ve got a sound platform to build from.”
The opening of the portal will not have any effect on the way AxiTrader’s current client support operates.
Says MacKinnon, “We’ve won awards for our customer service and it’s one of our key advantages, so our global support teams will be completely unchanged. They’ll continue to offer outstanding service to every one of our clients, as they’ve always done. Having the portal simply gives traders that want the option of self-service the opportunity to do it.
“I’ve been in this industry for a long time so I know there’ll always be questions that fall outside anything a portal can deliver. Our clients can be comfortable knowing that, if they have such a question, they can pick up the phone, talk to a real person and get their questions answered.”
AxiTrader clients can enter the Client Portal here.
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