How to promote your referral business: Simple tips from Axi experts
We understand that people join our referral program with varying levels of experience, so we strive to provide information and resources that deliver maximum value to most people.
Depending on your level of experience, you might have already come across some of the resources and recommendations outlined below – but we’d argue that it never hurts to get a refresher! If you’re newer to referring, we hope the ideas below offer some ways to help you find opportunities to grow your business.
There’s no one right way to promote your referral business. Every partner is different - from their goals and strategies to their preferred promotion channels and simply how much time they can dedicate to growing their business. What’s good for one referrer may not be right for the next one. In that way, being a referrer offers a high degree of flexibility.
One mantra that does generally apply to all referrers is that you get out what you put in. If you can allocate time and resource towards getting the foundations of your referral business well established, the promotional aspect of it becomes much easier to manage.
In the following tips, we’re focusing on that promotional part, so let’s dive into some of the sites and social groups you can use to start growing your referral business online…
TradingView
There’s a reason why tradingview.com is the world’s largest social trading network. It’s an interesting, informative community hub where traders get together to discuss trends, strategies and share ideas. Think of it a bit like a trading version of Instagram or Twitter – just with less reliance on envy pic and hot takes.
As a referrer, it’s a no-brainer to be involved in this community. This is a space where you can demonstrate, to an engaged audience, what you have to offer traders and build a respected profile that you can leverage to draw in referrals. Some very simple things you can do in TradingView include linking to your business through your profile then sharing ideas, answering questions where you have experience or genuine insights, and engaging in open discussions that offer some value to others.
Just remember that in forums there’s a delicate line between promoting your business and being a spammer. In most cases, it’s better to just have your business/referral links tucked into your profile signature for people to find, rather than trying to force it on the community by pasting it into random posts without any context. In the worst case, that kind of posting behaviour will by flagged by moderators and you’ll find yourself banned. So, remember to keep it relevant!
Babypips, Forex Factory & other forums
Want to know where new traders hang out online? Look to the sprawling forums that have come to specialise in breaking down the knowledge barriers that exist in trading – especially for new traders.
Forums like babypips.com and forexfactory.com are typically welcoming spaces, often targeted at beginners, so you need to adopt the right tone if you’re looking to promote your business and generate referrals there. That essentially means being genuine and helpful, not advertising outright.
Here, you want to engage with people and add value. If you’ve got a great strategy, share and explain it. If you know a tool or technique that might solve someone’s problem, tell them about it. The aim of engaging with this type of community is to build a trusted reputation over time. The referrals can flow from there.
Facebook groups
Whether you personally like the social network or not, there’s no denying that Facebook is home to some serious investment groups. The quality of the discussions can be marginal when compared to some of the specialised and more highly moderated trading forums, but nevertheless it’s an engaged audience with a trading focus. In other words: your target market.
A bit like the forums mentioned above, this is an exercise is building a profile, except that, being Facebook, it’s really about the likes. That gives you license to push the boat out a bit further when it comes to what you share. If you’ve got a great trading strategy, this is your chance to build a bit of FOMO to get those clicks coming back to your referral pages.
Telegram
It’s worth getting yourself involved in Telegram groups dedicated to FX education and sharing trading signals. The former is obviously your broad target audience where you’d be hoping for higher referral numbers, but the latter has more potential for higher quality leads with longer-term benefits. As a referrer, what you want to look out for within these groups is the paid promotions where, for a fee, they’ll actively advertise your channel or website to what is an engaged group of subscribers.
If part of your referral strategy involves promoting trading/investment education, Instagram can be a great place to share content. The underlying appeal is that, unlike long-form or text-based marketing which can get pretty heavy – just think of all those number-filled trading equations – images just makes trading seem a bit more… fun! As an example, an infographic can be a seriously effective way of explaining what is otherwise really complex trading terminology. Plus, you get the added bonus of hashtags. ti may not suit every referral strategy, but at worst it’s another way to let traders know you exist and you’re worth following.
The information is not to be construed as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product, or instrument; or to participate in any trading strategy. Readers should seek their own advice. Reproduction or redistribution of this information is not permitted.