To keep your referrals flowing, it’s essential to continue refining your strategy and find new ways to generate leads. Here, we offer some simple tips to help you create and manage successful lead generation campaigns.
The absolute key to running a good led generation campaign in the trading industry is having a compelling offer. This is the main thing that turns your potential client’s attention and converts them into a lead.
Because every person is different and has different motivation for becoming a trader, there’s no single offer that will appeal to every potential lead. Some might be swayed by price or products, some by service, others by a more niche feature. Your challenge is to hone in on the ones that are most effective and target them accordingly.
For example, Axi offers free trading eBooks which might be compelling for new traders who want to learn the basics about trading. Or you might have a strategy, or use a particular technical indicator, that will appeal to more experienced traders. Even something like posting your own private trading group – such as on Telegram, Facebook or WhatsApp – can be appealing to community-minded traders if you use it as a hook. You could even consider paying a freelance developer to create a simple custom indicator exclusively for you that you can offer – it’s a far more affordable option than you might think!
When you create content, make sure it draws people towards a specific action – and try not to let them slip through any cracks. For example, if you post an article on your website about how to trade, don’t then fill it with links that might take them off to another site, or even a different part of your own site.
The underlying purpose of referral pages is to point people towards a specific CTA (Call To Action) – such as opening a trading account or providing contact details which you can use to follow up later. It’s a very simple idea, but when executed well it can pay dividends.
When it comes to quality referrals, the number of eyeballs on your ads isn’t as important as the quality of your leads. To be effective and efficient with your advertising, it needs to be targeted. For example, a person who already has a declared interest in trading – such as a member of a trading forum – will be more likely to be interested in what you’re offering than someone who randomly stumbles across your site.
Once you’ve narrowed down your audience, think about ways of tailoring your messaging to hit that particular segment – for example, males currently make up the majority of traders, so consider that in your content. It’s also worth remembering that curiosity can be a big driver. An article with a title like “3 powerful reversal patterns” hints at what’s to come, without giving it all away.
Do you know where your target audience hangs out online? Is it on social media? FX forums? Private groups? One way to find out is by running test campaigns.
Get your assets and strategy together, come up with a campaign and run it in parallel across several different channels. It shouldn’t take long to start seeing which segments get the most engagement, and which specific promotions resonate. It’s then easy to fine-tune your strategy and target those really high quality leads which are going to get you the most referrals and long-term rewards.
Ultimately, effective lead generation requires you to think about how and where you’re giving value in exchange for a lead. Your offer needs to be good and it needs to be promoted in the right place, to the right audience.
One of our past successful campaigns involved the creation of a five-edition series of trading eBooks designed to give clients a crash course in the basics of trading and set them up to start trading in two weeks. As an extra bonus, we also offered some useful MT4 trading indicators. To access these, all we asked was for the client to create a trading account and make a deposit. There’s no reason why you couldn’t create and offer something similar to encourage sign-ups and leads using your referral link.
This can be another very useful tool for generating leads. As an example, our “Go Live in 30 Days” webinar series took people, step by step, from being a complete novice through to designing their own trading strategy and placing a trade within a month. It was an engaging campaign with a clear value proposition.
You could try to replicate that success in your own way by running a one-off webinar, or a whole webinar series. If you've got the knowledge and presenting skills, you can host them yourself – otherwise consider getting some experienced people involved in return for a slice of your referrals.
When it comes to generating leads it’s good to be creative, but above all you simply need to be helpful. You’ll need a lot of persistence and see a lot of failure if all you’re doing is promoting a referral link. Instead, try to generate value for your potential clients and give them reasons to choose you over another referrer. Dial in on that unique selling point! Show them what you have that others don’t!
Once you’re in a position where you’re regularly generating leads, you can shift your focus to converting those leads to clients. To help you out, here are some simple tips to consider:
And one final thing: Please remember that not all your leads will convert. We’re sorry, but that’s just the way it is! But it’s absolutely no reason to be discouraged, because every experience helps you learn and shapes your future direction. Think about what you’ve done, what worked, what didn’t and how you could improve it. And if you need them, our Account Managers are always here to help.
We look toward to seeing you run an amazingly successful referral business based on high quality lead generation!
The information is not to be construed as a recommendation; or an offer to buy or sell; or the solicitation of an offer to buy or sell any security, financial product, or instrument; or to participate in any trading strategy. Readers should seek their own advice. Reproduction or redistribution of this information is not permitted.
Welcome to the Axi Partner Portal quick help guide. Here is an outline of the main features and functions you can use to manage your Axi partner account, track referrals, view performance statistics, download reports and more.